YOUR SECRET WEAPON FOR GROWTH
From content to coverage.
We help brands foster a powerful media presence through strategic communications plans that achieve business goals.
Our primary services include content marketing and media relations,
which help you build your initial audience, then expand upon it. With the right media strategy, you can drive sales, user adoptions, evaluate media markets and channels, as well as raise brand awareness or investor interest.
OUR HOLISTIC APPROACH
Our media services empower your team to reach new media heights - or let us take the reins for you.
If you aren't sure how to best execute a media or marketing campaign, we've got you covered. Or, if you have an incredible internal team who just needs a little guidance in the right direction: we do that as well.
Whichever you prefer, we're flexible and sensitive to your individual needs and are present throughout.
ORIGINAL CONTENT CONSUMERS LOVE
Our clients go from "unknown entity" to titans-of-industry.
With the right secondary market research or internal proprietary data, you'll be well on your way to making smart media considerations. We work with growing sectors who need a modern, and flexible approach to media.
Consumer Tech + Apps
Media Audience Archetypes
When it comes to media relations, it's important to understand where your
ideal consumer fits into the mix. This makes reaching the right journalist or outlet at the right time much more likely. Which of these media audience archetypes are most likely contain your target consumer?
Our Media Relationships
Whether platform, publisher or a little bit of both, we'll help you place
the right content on the right media outlet. By reaching your target
consumer at their preferred media consumption point,
you have a much better opportunity for true message resonance.
Tourism and Travel
DIY, Craft and Home Interest
Fashion and Style
Health and Wellness
STAY AHEAD AND AWARE
Can we have your email address?
Want to stay inspired and on-track? We'll send you industry deep dives, helpful tidbits from our Youtube channel, events and opportunities for networking, and more.
Our MACRO/Micro email is a once-a-month correspondence to keep your brand's media and marketing engine tuned to perfection.
Word from our leadership:
From the encouragement of my parents, to the chagrin of teachers convinced they had failed me, my fascination with the media and its power to transform at the individual, societal, and global level has been a guiding North Star in my career.
In the modern timeline, media has become a domain of many flexible applications. At its highest good: a beacon for change, a voice for the voiceless, fantasy manifested, and a celebration of everything that makes life awesome. At its worst, media is the domain of political manipulators, contains insidious insinuations about our bodies, perpetuates social stigmas, and takes the form of tone deaf advertising whose placement feels relentless on the psyche.
Brands paying for media placement have an inherent different existential reasoning than an artistic filmmaker: to be relevant and meaningful, yet authentic and genuine, and to not offend with either the messaging or the placement of the ad, all while embodying the ethos of the cause and ultimately making sales — a tall order for executives, to say the least.
Werner and Media aspires to be the dominant consulting firm on the niche marketing subtopic of media. Starting with the research, and from content to coverage, we help your team create something critical and interesting. In rapidly evolving times like these, who wouldn’t want to be in such an exhilarating line of work?
Kelly Jameson Werner
Founder and Executive Director
Werner and Media