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MAKE YOUR STORY A GOOD ONE.

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PART MEDIA CONSULTANTS,
PART FUTURISTS

Is your media modernized?

Fast times call for faster innovations -- but real innovation takes a methodical approach to problem solving. At the core your media problem lies one thing: connection to your most valuable audience.

We help forward-thinking B2C companies align their marketing efforts toward trending media topics and upcoming platforms in order to reach their ideal target demographic in a successful way.

Don't just launch your new set of NFTS; create a truly holistic media campaign that integrates all aspects of your brand and drives real business outcomes.

OUR CORE SERVICES

EXTERNAL
MEDIA

BACKLINK BUILDING (SEO),
PR AND MEDIA RELATIONS,
CONTENT SUBMISSIONS,
PODCAST AND SPEAKING PITCHES

INTERNAL
MEDIA

SOCIAL MEDIA MANAGEMENT,
COMMUNITY BUILDING AND ENGAGEMENT,
CONTENT PRODUCTION AND SUPPORT

PAID
MEDIA

MEDIA OUTLET PARTNERSHIPS,
PUBLISHER PARTNERSHIPS,
SPONSORED EVENTS
AD PLACEMENT

INFLUENCER
CAMPAIGNS

PAID ACTIVATIONS,
OUTREACH AND COORDINATION,
CAMPAIGN + EVENT INTEGRATIONS

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HOW ARE SOME BRANDS SEEMINGLY EVERYWHERE?!

The answer is probably simply, "They have an amazing PR agency," but it's more than just hiring any ole' firm. You need a bonafide media strategy!

Our proprietary 'Three Tiers To Media Success' method can help every brand land media coverage in top tier outlets. We'll show you the 'how' and 'why' the media needs you more than you need them, as well as educate you on the importance of storytelling. Learn more on our FAQ page.

Werner and Media helps businesses just getting started with media, brands looking to refresh their image, or established businesses who want an innovative and new strategic media approach altogether.

Whether launching a new product or business, growing your online community, prepping for investor pitch days, or building your personal brand within your industry, we have the media solutions that guarantee success.

2022 MEDIA THEMES

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CLIMATE
CONSCIOUSNESS

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IRL EXPERIENCES
GO DIGITAL

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CRYPTOCURRENCY
AND NFTS

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BLOCKCHAIN, WEB3
+ THE METAVERSE

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POST-PANDEMIC
INNOVATIONS

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INCLUSION + SOCIETAL EQUALITY

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INFLUENTIAL
PEOPLE+ CREATORS

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TACKLING INFLATION
+ RISING COSTS

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MODERNIZED
WORK PLACES

WHAT CAN INFLUENCER MARKETING DO FOR YOU?

One of the best returns-on-investment when it comes to marketing and media for brands is influencer marketing and activations.

 

In fact, around 3 in 4 consumers would spend up to $629 on influencer-inspired purchases, and many consumers consider influencer recommendations when weighing options before purchasing.

While measuring exact business value of influencer marketing is still difficult, at Werner and Media we have a few methods we rely on to tie influencer campaign goals to real, tangible business impact, as well as understanding key implications of other metrics -- like views, shares, comments and more.

Integrating influencers into your campaigns doesn't have to be difficult. We see more brands struggling with the coordination of influencers than anything else, and have likened it to "babysitting" in order to make sure they receive the content they want.

We'll show you the best way to approach influencers, incentivize them, identify the most lucrative ones, and keep them coming back to your business for longer term partnerships that pay off.

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GETTING IT RIGHT:
EXTERNAL VERSUS
INTERNAL MEDIA

PR coverage, social media, paid advertising, Metaverse building, community engagement, blogging, guest blogging, NFTs, influencer collaborations, pop up events, live streaming, award submissions, online reviews, viral trends tracking, TikTokking, meme re-sharing -- it's A LOT to manage, (even for experienced, in-house marketing teams!)

The good news is you don't have to do it all. Let us help your team manage the media that's most conducive to achieving your goals a business or brand.

Stop thinking about your marketing as a bunch of disconnected parts and instead start thinking about it in terms of External Media, (the stuff you have little to no control over,) and Internal Media, (the things you have explicit and direct control over.) Both are essential to finding, interacting with, and building trust with your ideal consumer audience.

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FROM CONTENT

TO COVERAGE

INDUSTRIES WE SERVE

We focus partially on industry, and partially on media topic niche.

This is so that we can gain the most success, coverage and traction for our clients. While industry-specific media is certainly important, consumer media is often a lot more broad than that, and thus requires a different approach.

For example, maybe you're an auto manufacturer, but your media niche isn't just related to the auto industry alone -- it's also relevant to consumer travel, consumer technology, and hot topics like sustainability and soaring inflation.

KEY INDUSTRIES

HOSPITALITY

HOSPITALITY GROUPS
BARS AND RESTAURANTS
CASINOS AND GAMING

RETAIL

FASHION AND APPAREL
SKINCARE AND COSMETICS
CONSUMER PACKAGED GOODS

TRAVEL

HOTELS AND TOURISM
EVENTS AND EXHIBITIONS
ATTRACTIONS AND EXPERIENCES

WELLNESS

SPAS AND WELLNESS
MEDICAL AESTHETICS
FITNESS AND ATHLETICS

OUR TEAM OF MEDIA MAKERS

Take the pressure off your internal marketing team and let us handle it for you! Our team of experienced marketers, strategists, and media-makers have worked with a variety of clients in different stages of their media journey to find solutions that drive real business outcomes.

Founded in 2017, Werner and Media is boutique media strategy and execution firm that helps clients find real meaning in media.

Read more about our leader Kelly Jameson Werner here.

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Kelly Jameson Werner

Founder and Lead Strategist

Werner and Media

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MIAMI

Industrious

19505 Biscayne Boulevard

WHERE TO
FIND US

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NEW YORK

Industrious

325 Hudson Street

LET'S DO THE DAMN THING. GET IN TOUCH TODAY

We don't bite and it never hurts to get a second opinion! Do you think your media is operating at full throttle? If we may -- we think it's possible it can be improved upon.

Contact us for a casual 20 minute conversation today. Let's exchange some ideas and get the creative juices flowing!

 

HAVE SPECIFIC QUESTIONS?
READ THIS!

Looking for more specific information? Check out our FAQs on the Read This page, where you'll find a deeper dive into your most pressing media questions.