Is your brand
ready for real
Book a consulting session with Werner and Media to get your media ducks in a row. For organization leaders who want a better understanding of how media fits into marketing strategy, and want to communicate to their target demographic more naturally.
All inclusive -- everything you need to start building real media traction in two weeks
Key media and influencers you need to know
Strategic plan to build traction
Free CRM from Airtable to manage outreach
For teams of all sizes in B2C industries
FOR CEOs, MARKETERS, AND
LEADERS IN B2C INDUSTRIES
START HERE | 2 WEEK SESSION
The Media Review: Strategic Sessions
The Media Review is a 2 week, 2 session strategic consulting program meant to help teams kick off with media relations. Included is a current assessment of your industry, a media outreach handbook with strategic plan and technology recommendations, a free cloud-based media CRM, target media lists, press release ideas, and more.
Brands will be able to better understand how the media mix of paid, earned and owned fits into their overall marketing strategy, as well as target key consumers based on the latest trends in data.
WHAT YOU CAN EXPECT
A holistic approach to media for the upcoming business quarter, including key reporting metrics
Media Outreach Handbook including strategic plan
List of target media: influencers, journalists and editors
Free media CRM from Airtable
Two example press releases
Internal team Kickoff session
Was $3,095 Now $1,295
QUARTERLY | 6 WEEK SESSION
The Media Sprint: 6 Weeks To Success
6 Week Media Sprint is an expanded version of The Media Review, and is aimed to help brands garner their first placement within 6 weeks.* Together, we'll build upon your placements to build a long term strategy for success, including building a custom media kit for your brand for more placements, a competitive measurement of your media share-of-voice, weekly coaching sessions to keep your team on track, and more.
* Most businesses are able to obtain their first placement in six weeks, however we will advise for your specific brand or industry on what is realistic.
WHAT YOU CAN EXPECT
Everything included in The Media Review PLUS:
A custom media kit
Media share-of-voice industry competitor landscape
All Inclusive $5,095
TRAVEL + ACCOMODATIONS
FOOD AND BEVERAGE
INDUSTRY + INVESTORS
With us, your brand is destined for media greatness.
Your competitors have a great market share, and are the dominant industry leader.
Your ideal customer is aware of you as an option they should consider before purchase.
Customers are unaware of your new products or services when they launch.
Customers and prospects know about your new offers from quarterly media campaigns and press outreach.
Common Concerns From Clients
You are worried about negative press coverage.
You have a media crisis management plan in place, and know how to speak to journalists in an effective and persuasive way.
Your brand has limited digital media presence.
Your brand has strategic digital media presence that includes influencers, publishers and social content.
You think influencer marketing is unimportant.
You understand the importance of working with influencers, whether on social media, industry blogs, Youtube, podcasts, or traditional television.
Paid advertising is expensive, and it's hard to predict the return you'll get from it.
Earned media is free, and can be combined with paid advertising to give it extra oomph (read: reach.)
What does success look like?