Free Initial Consultation  |  30 Minutes 
What primary demographic does your brand target?

Is your brand

ready for real

media coverage?

Book a consulting session with Werner and Media to get your media ducks in a row. For organization leaders who want a better understanding of how media fits into marketing strategy, and want to communicate to their target demographic more naturally.

 

  • All inclusive -- everything you need to start building real media traction in two weeks

  • Key media and influencers you need to know

  • Strategic plan to build traction

  • Free CRM from Airtable to manage outreach

  • For teams of all sizes in B2C industries

FOR CEOs, MARKETERS, AND

LEADERS IN B2C INDUSTRIES

START HERE  |  2 WEEK SESSION

The Media Review: Strategic Sessions

The Media Review is a 2 week, 2 session strategic consulting program meant to help teams kick off with media relations. Included is a current assessment of your industry, a media outreach handbook with strategic plan and technology recommendations, a free cloud-based media CRM, target media lists, press release ideas, and more.

Brands will be able to better understand how the media mix of paid, earned and owned fits into their overall marketing strategy, as well as target key consumers based on the latest trends in data.

WHAT YOU CAN EXPECT

  • A holistic approach to media for the upcoming business quarter, including key reporting metrics
  • Media Outreach Handbook including strategic plan
  • Technology recommendations
  • Demographic research based on media trends within your industry (see below)
  • List of target media: influencers, journalists and editors
  • Free media CRM from Airtable
  • Two example press releases
  • Internal team Kickoff session

QUARTERLY  |  6 WEEK SESSION

The Media Sprint: 6 Weeks To Success

6 Week Media Sprint  is an expanded version of The Media Review, and is aimed to help brands garner their first placement within 6 weeks.* Together, we'll build upon your placements to build a long term strategy for success, including building a custom media kit for your brand for more placements, a competitive measurement of your media share-of-voice, weekly coaching sessions to keep your team on track, and more.

* Most businesses are able to obtain their first placement in six weeks, however we will advise for your specific brand or industry on what is realistic.

WHAT YOU CAN EXPECT

  • Everything included in The Media Review  PLUS:
  • A custom media kit 
  • Share-of-voice industry competitor landscape evaluation
  • Weekly coaching and goal setting sessions
  • Customized library of content for placements and outreach
  • Crisis management plan
  • Online reputation management plan

Get in touch: from obscurity to industry player in 12 months or less.

Free Initial Consultation  |  30 Minutes
What primary demographic does your brand target?

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