Target key influencers, journalists and editors
Create a media kit for better quality coverage
Free CRM from Airtable to manage your activities
We follow a proprietary strategy to help grow your brand from obscurity to media success over a selected time period. Choose from two options:
The Media Review is a 2 week, 2 session strategic consulting program meant to help teams kick off with media relations. Included is a current assessment of your industry, a media outreach handbook with strategic plan, a free cloud-based media CRM, target media lists, press release ideas, and more.
6 Week Media Sprint is an expanded version of The Media Review, and is aimed to help brands garner their first placement within 6 weeks. Together, we'll build upon your placements to build a long term strategy for success.
* Most businesses are able to obtain their first placement in six weeks, however we will advise for your specific brand.
Ready to prime your team for media success?
Grow your existing coverage into better placements
Measure impact of coverage including readership numbers
Build a long term communication strategy internally
Help your marketing team grow by allowing us to focus on earned media for you. We'll manage press strategies and outreach, and coordinate speaking engagements and interviews on your behalf.
Target key demographics, or run a broad national campaign. Manage negative press for a brand revival, and push new products and services through communication releases.
Confused by what we just said? No problem! Our team of media and PR experts are here to guide you through every step of the way.
Need help with your media relations plan?
Reach an audience that is primed for conversion
For larger brands who want to compliment their ad budget
Influencer marketing is integral
Work directly with publishers like The New York Times, POPSUGAR, The Infatuation and more, and create content that directly speaks to their audience.
With publisher support, we help build native content ads and experiences that are delivered in a way that feels natural to the audience. We also work with publishers to target demographics accurately, and create activation opportunities such as live experiential events.
Campaigns typically are seasonal and begin planning and development six months in advance.
Reach audiences in a more authentic way .
does our process look like?
Discovery and Proposal
First, we talk about what's worked well for your business in the past, as well as aspirational goals for the future.
We then look to market data to form a strategic campaign that achieves metrics set by your internal team, (with our help!)
Kickoff and Execution
An official kickoff period including an internal team on-boarding session helps solidify our campaign goals together.
From there, the work is executed with touch base meetings throughout to stay on track.
Measure and Regroup
Once we have media traction, we look to reporting data to help guide our next move.
We frequently review strategy and tactics to remain flexible for your most current business needs.
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