MEDIA INSIGHTS FOR ALL SECTORS
Does your marketing leadership know this?
In the COVID era, external media coverage is more important than ever. Consumers are not discovering brands the same way, and are more likely to purchase from established brands during traumatic times. This means raising brand awareness is a crucial first step to making any other marketing tactics successful, including paid advertising and content marketing. [McKinsey, “The Next-Normal Consumer,” 2020]
THE TIKTOK GENERATION
REACHES CONSUMER MATURITY
TikTok as a platform is the number one media channel to reach the upcoming Gen Z demographic. Despite it’s controversial place in the U.S., the platform boasts over 1 billion users. Any brand targeting consumers ages 13-24 must have a presence on TikTok - a place where natural virality is still possible without paying for it.
Ready to get started on a new media plan today?
Planning in the era of COVID doesn't have to be scary: schedule 20 minutes with our leadership team - for free- to understand your opportunity with media, and align your properties in a way that makes sense in a new socially-distant, digitally-native world.
INSIGHTS FOR UNIQUE SECTORS
What makes your audience tick?
We pull information from the best industry sources to guide your media campaigns to success. We build alongside influencers and media partners, such as streaming services, traditional publishers, or digital platforms to understand which audience lives where, and what the best route to reaching them is for your brand.
MEDIA INSIGHTS FOR HOSPITALITY AND TOURISM
Industries hit the hardest by the pandemic must rethink media and digital as a means to serving up customer delight.
Hospitality and tourism brands have been hit hardest by COVID, forcing them to rethink their ways of doing business. These brands must use PR and external media coverage to instill trust back into consumer relationships, and let them know the status of their business operations as mandates change. They also must leverage influencer marketing as a means to win back the business they lost.
DISPLACED AND REMOTE WORKERS OFFER KEY OPPORTUNITY
The future of remote work opens a wealth of possibilities for tourism brands hurt by the pandemic. Displaced workers are accepting their new normal, and some permanently so. While leisure travel is down due to economic disparity, and most people have no plans to travel until after the pandemic ends, remote workers are looking for a respite from home which has become the new office.
MEDIA INSIGHTS FOR CONSUMER TECHNOLOGY AND RETAIL
Post-pandemic success for consumer-facing brands means diving head first into digital media content.
Consumer brands need to consider the new normal of post-pandemic shopping, which means implementing new advertising channels like streaming and esports, and putting brand awareness at the forefront of marketing goals - due to consumers hesitance to adopt new products outside of established brands - through PR, media coverage, micro-influencer campaigns, and media content with an educational focus.
THE INCREASED DEMAND FOR
Learning and education is a huge theme among post-COVID consumers. Adapting your marketing strategy to include educational media that mirrors entertainment properties will create higher audience engagement, and give your brand a PR-worthy angle that drives real consumer value. [McKinsey, “The Next-Normal Consumer,” 2020]
MEDIA INSIGHTS FOR REAL ESTATE DEVELOPMENT
Adaptable and flexible developers with a keen interest in using media and technology will attract new tenants despite skepticism.
Piggybacking off recent growing media trends within the real estate industry, developers and owners who use media to bring potential tenants as close to the “real thing” as possible will stay ahead of competitors. Targeting new segments like remote workers with attractive offers, such as those with educational content, will give developers new avenues to generate revenue.
IN REAL ESTATE,
DIGITAL INNOVATORS REIGN SUPREME
Consumers have an increased preference for digital tours and experiences post COVID-19. Creating media content that allows someone to feel like they’re in the space without setting foot there is already on the minds of many developers - but how can your brand take this a step further? With livestreaming, drone footage, virtual reality, or with influencer campaigns? [McKinsey, “Re-Imagining Marketing in The Next Normal,” 2020]
What does our process for new clients look like?
Discovery and Proposal
First, we talk about what's worked well for your business in the past, as well as aspirational goals for the future.
We then look to market data to form a strategic content marketing campaign concept, and seek approval from your team.
Kickoff and Execution
An official kickoff period including a team on-boarding session (or workshop,) helps solidify our campaign goals together.
From there, the work is executed with touch base meetings weekly to stay on track.
Measure and Regroup
Post campaign, we want to use data to identify our success. Once we have an idea of what's working, we can make recommendations for the future.
Our client work cycles tend to happen quarterly, or in 6-12 month contractual agreements.