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Your media goals:

made easy and effective.

Our services help media organizations build initial audiences, drive fandoms, and keep the content coming through campaigns that deeply resonate.

FOUR KEY SERVICE AREAS

What can we help you with?

It's hard for many brands to keep up with the demand for content in the modern day. Between Facebook, LinkedIn, TikTok, Youtube, streaming platforms and more - it's a lot!

Not only do we help brands keep ahead of their content goals, but we bolster their success with a media relations to garner external media coverage, delivering backlinks and traffic back to the brand.

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PRIMARY SERVICE: MEDIA RELATIONS

Media coverage: your key to bigger and better growth.

More important than ever in the post-COVID era, brands need to reach audiences at home through the media channels they trust. Consumers are doubling down on big, established brands they already know, however new brands have more opportunity to reach audiences than ever before.

 

Media relations includes public relations, gaining coverage in the external media, but also reaching out to smaller blogs, influencer outlets, and exchanging guest post content. Additionally, speaking engagements and event appearances are an important part of media relations.

Media relations campaigns are commonly a part of product launches or big changes at your brand, however at Werner and Media, we recommend examining how your brand can align itself with the mainstream news cycle on a quarterly basis - in an authentic way.

KEY BUSINESS IMPACTS

Brand

Awareness

Top of the marketing funnel - a crucial first step to begin moving consumers to later conversion stages.

Impressions

+ Views

Utilizing media coverage to drive subscriber/follower growth, and exposing those audiences to brand content.

Brand 

Sentiment

By using social listening tools, brands are able to measure how well their message resonates with audiences.

 
 
PRIMARY SERVICE: CONTENT CREATION

Content production and marketing:  branded, but make it entertaining.

We are in the golden age of media production - despite the impact of COVID-19, (and perhaps even helped by it.)  Streaming services have increased development budgets, digital platforms likes Youtube, Twitch and social media have increasing user numbers, and search intent for content is up.

 

When making media plans, it's important to focus on creating appropriate content that is most native to the channel you select or the targeted audience segment  - such as posts on TikTok or a livestream on Youtube.

Our team can help produce content that educates, entertains, and pushes audiences toward your conversion goals, while minding your overall marketing or business objectives, and staying on budget. Our content marketing includes media buying, placing your message in all the right channels.

KEY BUSINESS IMPACTS

Web

Traffic

Driving traffic back to your owned properties  (like your website or blog)  is a key measurement of success when it comes to content.

Lead

Generation

The right strategic content can help drive conversions, goal completions, and capture key consumer information for your brand.

Sales +

Transactions

Finally, when media coverage and content work together in a strategic way, your brand should see an increase in sales or transactions.

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SECONDARY SERVICE: MARKET RESEARCH

Start with the research:

off to the markets we go.

Having the right consumer insight is the basis for every good marketing and media campaign. We always "start with the research" when coming up with recommendations, proposals, and pivots.

While we wouldn’t call ourselves a market research firm (yet!), Werner and Media relies on quality research from leading consulting firms, partners, vendors and to guide our media campaign suggestions and decisions.

We do, however, conduct onsite and digital research as our clients need, including target audience surveys, focus groups, and content feedback surveys.

KEY BUSINESS IMPACTS

Strategy

Insights

Understanding your market in the digital and media realms has tangible benefits when applied to business stragegy - at all levels and departments.

Channel

Identification

Market insights allow us to select the best media channel to access your key target demographic, and create content that feels native.

Threat

Identification

Understanding your competitor's positioning informs your opportunity to place content on the digital channels they've overlooked.

SECONDARY SERVICE: INFLUENCER INTEGRATIONS

Influencer integrations: from macro to micro.

Influencer marketing is a must have for media planners going forward in a post-pandemic world. In order to access skeptical and cynical audiences, using voices they trust versus advertising they don't is a smart move for brands.
 

We partner with influencer talent agencies to pull the right talent for your upcoming media campaign. We also coordinate micro-influencer campaigns, which often have a more minimal spend (and sometimes bigger impact,)  than sponsoring a major influencer alone.

Werner and Media relies on our influencer agency partners as well as SaaS technology platforms to measure the effectiveness of influencer marketing.

KEY BUSINESS IMPACTS

Referral

Traffic

Reach larger audiences outside of your brand's current existing network, driving subscriber growth, and new conversions.

Message

Resonance

People aren't likely to trust your ad without knowing your brand. They are, however, likely to trust the influencers they look up to.

Cost

Effectiveness

A well-planned influencer campaign can be more cost effective than traditional advertising, and result in more conversions.

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What does our process for new clients look like?

Stage One:

Discovery and Proposal

First, we talk about what's worked well for your business in the past, as well as aspirational goals for the future.

We then look to market data to form a strategic content marketing campaign concept, and seek approval from your team.

Stage Two:

Kickoff and Execution

An official kickoff period including a team on-boarding session (or workshop,)  helps solidify our campaign goals together.

From there, the work is executed with touch base meetings weekly to stay on track.

Stage Three:

Measure and Regroup

Post campaign, we want to use data to identify our success. Once we have an idea of what's working, we can make recommendations for the future.

Our client work cycles tend to happen quarterly, or in 6-12 month contractual agreements.

 
 

Ready to learn more?

We’ll give you a short 20 minute introductory call.

Schedule for us to call you here: 

© 2020 Werner and Media LLC. All rights reserved. Photography, iconography and other artwork provided by Wix.