Need to bridge the gap between media and outcomes? We got you.

We work with teams to define tangible outcomes that matter the most to leadership, and create campaigns that are memorable, uniting, and drive action.

MAKING MEDIA MOVES

We let our results speak for themselves.

We strive to work with internal teams in perfect harmony. By taking into account business objectives, leadership concerns, internal marketing resources, and the budget, our highest concern is to create a media campaign that satisfies needs across the board.

 
MEDIA COVERAGE CAMPAIGN

Client  |  Youtuber conference with thousands of attendees 
Objective  |  Generate media coverage to grow social subscribers
Results  |  

  • 15 pieces of media coverage

  • 630M publication readership

  • 25M content views

  • 20 backlinks generated

  • 77 average domain authority

  • 30k social media shares

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PRE-LAUNCH MEDIA CAMPAIGN

Client  |  Digital physical therapy startup, pre-launch
Objective  |  Generate media coverage to secure Series A funding
Results  |  

  • 20M in funding secured by June 2020

  • 10 pieces of media coverage

  • 250M publication readership

  • 20M content views

  • 13 backlinks generated

  • 75 average domain authority

MEDIA COVERAGE CAMPAIGN

Client  |  Dominant skincare and beauty line with apparel aspirations
Objective  |  Generate media coverage for a newly launched product line
Results  |  

  • 30 pieces of media coverage

  • 1.2B publication readership

  • 105M content views

  • 45 backlinks generated

  • 55k Youtube views

  • 65 average domain authority

  • 51k social media shares

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REVIEW GENERATION CAMPAIGN

Client  |  Consumer product, human-grade door-delivered dog food
Objective  |  Generate Youtube unboxing videos among key influencers
Results  |  

  • 12 Youtube reviews generated

  • 215k estimated views

  • 10 backlinks generated

  • 13% uplift in brand awareness

Blue to Cream Gradient

What does our process for new clients look like?

Stage One:

Discovery and Proposal

First, we talk about what's worked well for your business in the past, as well as aspirational goals for the future.

We then look to market data to form a strategic content marketing campaign concept, and seek approval from your team.

Stage Two:

Kickoff and Execution

An official kickoff period including a team on-boarding session (or workshop,)  helps solidify our campaign goals together.

From there, the work is executed with touch base meetings weekly to stay on track.

Stage Three:

Measure and Regroup

Post campaign, we want to use data to identify our success. Once we have an idea of what's working, we can make recommendations for the future.

Our client work cycles tend to happen quarterly, or in 6-12 month contractual agreements.

Ready to learn more?

We’ll give you a short 20 minute introductory call.

Schedule for us to call you here: 

© 2020 Werner and Media LLC. All rights reserved. Photography, iconography and other artwork provided by Wix.